Not the most impartial tone to start with, but then again, you shouldn’t be expecting this to be an impartial essay. I intend to show that the recent rise — takeover — of the ‘blackpill’, ‘looksmaxxing’, ‘mogging’ culture is not just intellectually vacuous and confused, but actually harmful. Harmful for the impressionable pre-teens being fed video after video of sharp jawlines and hard-set brows, these individual characteristics suggested to be the complete explanation for the gaggle of supermodels surrounding these ‘chads’. ‘Adam-lites’. ‘htn (high-tier normies)’. For kids just going through puberty, simultaneously unlocking an awareness of their sexual desires and a perceived hyper-visibility among their social peers, what are they supposed to do with this information? Who among them has the self-assurance and confidence to reject this yellow-brick road to fitting in? To standing above the rest? To being in the 20% of men whom, supposedly, the 80% of women go for?1
You can’t blame the pre-teens for falling for it, in the same way you can’t blame the elderly for falling for the telephone scammer - they’re the targeted audience. They’re at the potent intersection of awareness and gullibility that allows the message to seep in, but not far enough for the child to recognise the danger. It’s a childish message - do these facial exercises to increase your jawline visibility! 10 easy hacks for forward chin projection! What to eat to debloat in the morning - do these things and a woman will want to have sex with you. It’s a category error, a conflation of structural changes to the body and the face (in the pursuit of the mathematically-satisfying ‘harmony’ or the evolutionary-based ‘masculinity’) with sexual success, or social position. It’s an underbaked link between how good other men, also in the echo-chamber, think you look, and how likely a woman, yes, a real-life woman, is to want to have sex with you.
The movement is fundamentally an incel movement. It’s a choir of men, boys, who lack the support systems and genuine connections to feel a sense of social security in their daily lives. Devoid of appreciation, compliments, and regard among their peers, they turn to the festering online world of ‘PSL’, ‘ratings’ and ‘moggings’ to feel a sense of achievement. What could be achieved by a genuine conversation with a friend, a maternal embrace, or god forbid, a therapy session, is substituted for other self-proclaimed ‘chads’ telling you that your canthal tilt is to die for.
So far, the picture I have painted of the blackpill community is sad, but not dangerous. A misguided road for a teen to go down, a path away from community, friendship, and connection, but not a genuinely harmful enterprise. Just a bunch of losers, really. However, the development of this community into exactly that - a community, an echo-chamber, with their own in-jokes, vocabulary, and shared beliefs. A church, a cult.
The development of this fad into a genuine community, an in-group opposed to an out-group, gives this intellectual virus a host body capable of real damage. Now, belonging to a real community, the stated goals of the entire enterprise are substituted in favour of success within the community itself. So, where one begins looksmaxxing to improve sexual success with the opposite sex (and it will be, overwhelmingly, heterosexual), it gets to the point where, when the looksmaxxer gets rejected by the woman, he hasn’t failed. Instead, the woman lacks the mental capacity to recognise his ‘mogging’; she missed out. She wasn’t all that anyway. She didn’t deserve this ‘king’.
This is a scary development. The collective consciousness of the group can sustain failing the very thing it claims to be oriented towards - now, it is entirely self-sufficient. Now, it only stands for that ‘sexual-success’ end nominally; it’s just an alternative community, a North Star of depravity for the lost teen and the grumbling incel. A melting pot of spiritual pigs with lipstick on, telling each other how beautiful they are. No women required. No sex required.
bullshit.